Request a Free Strategy Session About Your Event Marketing Plans
Hi, I'm Jenny - and I'm looking forward to meeting you!
Enter your name and email to request a 25-minute session to explore which Event Launcher package will best meet your event marketing needs.
Fill More Seminar Seats
(Without Becoming a Master Marketer First)
Done-for-you (and with you!) event marketing for coaches, consultants, speakers, and experts who want to launch an event soon ... while minimizing mistakes, stress, and wasted time.
You bring the expertise. We'll help you turn it into a strong offer and a promotion plan that makes sense for where you are right now.
No guesswork. No unnecessary complexity.
No years spent trying to master marketing before you ever put an event on the calendar.
If you’re like most of the seminar leaders we work with, you actually like learning.
You’re curious.
You value good strategy.
You appreciate understanding why something works.
But you're also realistic.
You recognize (or are starting to realize) that "learning how to promote an event" actually means learning how to:
- Write copy for a sales page
- Properly present pricing and deadlines
- Craft messages for social media and videos
- Choose and connect the right tools
- Build marketing funnels
- Find your audience
- Get people to show up after they register
- Persuade others to help you promote your event
(And so much more that you haven't yet discovered.)
Plus, you recognize that each of these "to do" items is its own specialty.
And while you could learn all of it over time, you don’t want to delay your event for years while you do.
You also don’t want to:
Guess your way through
important decisions
Make avoidable mistakes
Spend time and money
building the wrong things
You understand that results aren’t guaranteed.
But you do want a smart, proven approach —
and marketing assets you can reuse and improve over time.
Your time is better spent in your Zone of Genius, doing things like:
- Creating content
- Working your network
- Being the face of your brand
- Designing a great event experience
That’s where this approach fits.
You stay involved. You learn along the way. But you’re not doing everything yourself — or learning everything the hard way.
A Quick Clarification
(Because This Causes Confusion)
If you’ve been searching for “seminar marketing services” or “seminar marketing companies,” you’ve probably noticed something...
Most companies that come up in search results fall into one of a few categories:
- Firms that specialize in free, lead-generation seminars for financial services, insurance, Medicare, or similar industries
- Experts who are promoting their large, multi-day events … events that are designed to sell high-ticket (think $20K–$30K+) coaching programs
- Or digital marketing agencies that promise to “fill events” without really understanding the unique challenges of filling seats (never mind what it’s like to stand at the front of the room and deliver the experience)
Those are legitimate models. But our Event Launcher program is different.
How This Is Different
We work with experts who want to:
- Share their knowledge
- Make an impact
- Generate revenue from events
- And build a marketing ecosystem they can reuse, not a one-off tactic
Our goal is to help you:
- Design a solid event offer
- Get clear on who you're targeting - and building a list
- Market it thoughtfully within your current time and budget constraints
- Avoid common mistakes
- Understand why event marketing is different than promoting products & services
- Put systems in place you can build on
If that’s what you’re looking for ... you’re in the right place.
(If you’re looking for one of those other models, no worries. We're happy to point you in the right direction.)
What This Is (and What It Isn't)
Event Launcher is a structured, done-for-you event marketing engagement designed to help you move forward with confidence — without overcomplicating the process.
This IS:
- Strategic guidance from an event marketing specialist
- Clear decisions instead of endless options
- Copy and messaging written specifically for your event
- Tech stack consultation so you don’t overbuild or overbuy
- A core set of assets you can reuse and refine for future events
This Is NOT:
- A DIY course (who has time?)
- A generic template pack
- A guarantee of specific results (sorry, we don't have our crystal ball and wand yet)
- A requirement to "learn marketing" before you launch
You’re not outsourcing your business.
You’re building a repeatable event launch system —
with experienced support.
How It Works
Step 1:
Clarify Your Offer
We define the event topic, promise, pricing, and structure … so you’re promoting something clear, compelling, and easy to explain.
Step 2:
Build Your Assets
We create the core marketing assets you need to promote your event with confidence, using a process you can repeat.
Step 3:
Launch with Support
You choose the level of support that fits your needs — from focused guidance to hands-on help — so you’re not doing more (or less) than necessary.
One Goal. Three Levels of Support.
Our clients want the same thing: To launch a seminar they can use to make an impact, avoid unnecessary mistakes, and start building a system they can repurpose.
What’s different is how much support you want while you do it.
Some people want a strong foundation and a clear path forward.
Others want the core launch system built and guidance while they promote.
And some want a more complete engine around the event to create long-term momentum.
That’s why there are three ways to work together.
Choose the Level of Support That Fits You Best
Foundation Builder
Best for: You want expert guidance, a strong sales page, and a solid foundation — and you’re comfortable implementing the plan.
Includes:
- VIP Day–style working session
- Event positioning, offer, and pricing strategy
- Seminar sales page copy
- Plan for one early-bird pricing window
- Foundational launch roadmap
- Tech stack consultation
Investment: $3,497
Most Popular
Event Launch Core
Best for: You want the core event launch system built — plus support while you promote — so you’re not reinventing the wheel.
Includes everything in Foundation Builder, plus:
- Registration & confirmation funnel copy
- Full promotional email campaign
- A simple launch plan you can reuse for future events
- Weekly implementation & accountability calls
- Ongoing tech stack decision support
- Ideas and outlines for additional promo emails
Investment: $7,497
Seminar Revenue Engine
Best for: You want a more complete system around your seminar — not just for this event, but for what comes next.
Includes everything in Event Launch Core, plus:
- Ad monetization funnel
- Weekly social media promo posts
- Video scripts for the sales page
- Registrant nurture sequence
- Referral generation campaign
- Post-event email marketing campaign
- Priority access and expanded support
Investment: $11,997
About Your Guide
Hi, I'm Jenny Hamby.
I work with speakers, trainers, coaches, consultants, authors, and other experts who want to generate income and impact with seminars, workshops, and virtual events ... plus courses, books, coaching programs, memberships and other information products.
Since 1995, I've promoted events and educational products on diverse topics such as success principles, business scaling, financial services, inventory management, negotiations, Neurolinguistic Programming (NLP), trade show marketing, elder and disability law, behavior-based safety, Enterprise Resource Management, and Internet marketing. Her multi-channel marketing campaigns have netted response rates as high as 84 percent … on budgets as small as $125.
I've had the privilege of working with top speakers Jack Canfield and Mark Victor Hansen (co-founders of Chicken Soup for the Soul), digital marketer Alex Mandossian, international speaker and life coaching expert Mary Morrissey, entrepreneur and mindset expert John Assaraf, motivational speaker and “The Secret” star Lisa Nichols, Guerrilla Marketing Coach Founder Mitch Meyerson, private lending education company MPactWealth (formerly WealthClasses.com), The Shift Network, NLP experts Tim and Kris Hallbom, author and accelerated learning expert Bobbi DePorter, dating expert Marni Battista, business scaling expert Allison Maslan, EFT expert Dawson Church, Law of Attraction expert Christy Whitman, personal development training company Peak Potentials, and T. Harv Eker, author of The Millionaire Mind - plus many more niche industry leaders and future platform stars.
My role isn’t to overwhelm you with tactics or theory.
It’s to help you get clear on what you’re creating, make smart decisions aligned with your vision, avoid painful mistakes, and move forward with clarity.
You stay in your zone of genius. We help guide the marketing so it supports (vs. distracts from) your work.
Ready to Take the Next Step?
If you’re planning a seminar and want help doing it right, our next step is a conversation.
Apply for a Strategy Session
During this focused, no-obligation call, we'll:
- Clarify your event idea and vision
- Assess your timeline and constraints
- Determine realistic next steps and goals
- Identify which level of support (if any) makes sense
No pressure. Just clarity.
Sound like something that will move your seminar plans forward? Book your call now.
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