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Do You Want Words on a Page that Sound Good ... Or Copy that converts while capturing your unique voice?
Our Conversion Copywriting Pros and Certified Direct-Response Marketing Strategists Can Help.
"I have worked with Jenny [since 2011] on dozens of campaigns, with multiple clients, she is truly a World-Class copywriter. The results from the campaigns that she has written have been outstanding. I can conservatively say that she has helped drive millions of dollars in revenue. Jenny has my highest endorsement."
Alan McKenna
President, Business Acceleration Strategies
“Conversion copywriting” is a specialized form of marketing writing
that is designed to spur a specific action, such as:
- Downloading a free resource
- Scheduling a strategy session
- Registering for an event
- Watching your videos
- Following you on social media
- Making a purchase
About Jenny Hamby
Our conversion copywriting team is guided by Jenny Hamby, a direct-response marketing strategist, Certified Guerrilla Marketer and Click Funnels Gold Certified Funnel Builder who has been writing direct-response copy for more than 25 years.
Jenny works primarily with speakers, trainers, consultants, coaches, and other experts who want to use events and information marketing to create new revenue streams and reach a wider audience.
Her roster of past and current clients include top speakers Jack Canfield and Mark Victor Hansen, digital marketer Alex Mandossian, life coaching expert Mary Morrissey, entrepreneur and mindset expert John Assaraf, motivational speaker and “The Secret” star Lisa Nichols, Guerrilla Marketing Coach Founder Mitch Meyerson, private lending education company MPactWealth (formerly WealthClasses.com), The Shift Network, NLP experts Tim and Kris Hallbom, author and accelerated learning expert Bobbi DePorter, dating expert Marni Battista, business scaling expert Allison Maslan, EFT expert Dawson Church, Law of Attraction expert Christy Whitman, personal development training company Peak Potentials, and T. Harv Eker, founder of personal development company Peak Potentials.
Her multi-channel marketing campaigns have netted response rates as high as 84 percent … on budgets as small as $125.
Jenny receiving the Certified Funnel Builder award from Russell Brunson and Todd Dickerson at the 2025 Funnel Hacking Live.
What Do You Need Written?
Whether you're filling a webinar or seminar, launching a course or membership program, generating leads or appointments, or driving interest in an affiliate offer...
... if you need your marketing copy to generate an action, we can help.
- Landing pages
- Sales pages
- Tripwire pages
- Thank you pages
- Lead magnets
- Free reports
- Blog articles
- Order forms
- Promotional emails
- Follow-up funnels
- Seinfield emails
- Consumption emails
- Webinar scripts
- Video scripts
- Newsletters
- And more....
And if you're going "old school," I can even write copy for direct mail pieces like
postcards, brochures, sales letters, lift letters, ads, and more.
(If you were at Funnel Hacking Live 10, I was one of the few still standing at the "in the game for 25 years" mark.)
Hear From Some of Our Amazing Clients
"What Jenny Hamby does better than anyone else I've ever hired is turn words into profits!"
Alex Mandossian
CEO, MarketingOnline.com
"Jenny is a talented marketing and relationship building professional who merges the power of her heart and the genius of her expert mind to make your business shine in the crowded digital world. With her art of listening and asking key questions, Jenny helped us filter through the fluffy stuff to get to the heart of who we are as a company in service to the success of businesses through powerful communication. Jenny will bring your business purpose and vision to life in ways that inspire your leaders, employees and vendors while delighting your prospective and existing customers. If you want the best outcomes that reflect your organizational culture, then invite Jenny to partner with you."
Marcia Haber
Founder, Think Cool Coaching
"Jenny is the rare mix of art and science that is needed to get marketing funnels to work. She understands the technical logistics (the science) of how the marketing funnel works, but the more rare skill she possesses is the art of writing copy that evokes the targeted emotions in the reader, which ultimately results in high conversion rates."
Christopher Friend
Founder, Growth Through Love
“Jenny Hamby is the best copywriter I’ve worked with in more than 35 years of doing business, including years of running my own ad agency. If you need a writer who intuitively understands how to connect with your audience – and who is fast, professional and easy to work with – look no further. I highly recommend her services.”
Allison Maslan
Founder, Pinnacle Global Network
“Jenny was the first copywriter I ever hired, and she was so much more than that. Jenny truly understood the business I'm in, and the process of creating the sales page was an education in marketing in itself. Before I worked with Jenny I was intimidated by the process, unsure of the way to get the most out of my communication with my clients. After working with Jenny, I understood how to communicate the benefits I offer in a way that is aligned with my sense of style and integrity. If you can get her, hire her. She's the best there is.”
Rory Cohen
Founder and President, Take 10 Now
Jenny's a fantastic writer that "gets it" - no matter what "it" is and she's way, way out there ahead with the leaders in terms of what's working right here,
right now in Internet marketing. She's energetic, creative and impresses our toughest clients."
Barbara Rozgonyi
Fractional CMO
“When we need a copywriter to get results for HEI's online and event-marketing campaigns, we know exactly who to call – Jenny Hamby. Her copywriting resonates with our students, communicating the excitement we have for our programs, while also clearly explaining the benefits and value we offer. Bottom line, Jenny Hamby is our #1 choice for direct-response copywriting.
“Jenny is smart, easy to work with, and can run with any ball we hand her – which is important, because we believe that constant testing is key to true direct-marketing success. During a recent test, we asked Jenny to modify existing copy to write a different style of letter. After analyzing the samples we provided, she quickly explained what needed to happen with the copy – and she was right. The test generated a 30% click-through rate to the order page, and the follow-up sequence she wrote for non-buyers scoops up another 25% who didn’t initially buy. After she’s worked her magic to give us a solid foundation, we continue to fine-tune campaign results in-house, making the best use of her talent and our time.
“Our only complaint? When she gets too booked to work on our projects, other copywriters simply don’t measure up. So if you want results and recognize the true value a gifted copywriter can bring to your team, get on her dance card now – and don’t let her go.
Jesse Eker
Managing Director, T. Harv Eker International
"Jenny is a master at methodically creating funnels which lead prospects from point A to point Z. She has a gift to be able to identify the right words that resonate with clients' across many industries. I have referred clients to Jenny and they all say the same thing, "Jenny takes the time to not only understand my company goals but she cares about understanding me on a personal level and what she writes conveys my personality." Jenny is extremely creative and at the same time, there is always a purpose behind her creativity. "
MIchelle Manire, CMM
Founder, Coast to Coast Conferences and Events
Our Copywriting Process
Step 1: Discovery
We start by discussing your project and what you think you need.
If you have your project or funnel mapped out with a clear list of all copywriting needs ... great!
If you have only a big picture and need help fleshing out the details ... also great!
We'll explore options, brainstorm, then agree upon what your project will include.
Then it's off to Step 2...
Step 2: Proposal
Depending on your project needs, we'll recommend one of our copywriting packages or prepare a custom proposal.
(Need someone to handle your ongoing copywriting needs, such as a weekly newsletter, monthly webinar promotions, blog articles, or even daily Seinfeld emails? Ask about our limited-availability retainer services.)
A signed proposal is required to book time on our production calendar, and your deposit must be paid to move to Step 3...
Step 3: Research
Crawling inside the minds of your prospects and customers starts with deep research.
- Background material: Help us understand your offer, your audience, and your company. We'll give you a list of what to gather.
- Product/offer research: Give us access to the thing(s) we're promoting. The more we understand, the better we can connect with your audience. (That said, we can fill in a lot of blanks. Ask Jenny about the entire webinar campaign she wrote based on a 17-word description of what the event "might" cover.)
- Research interviews. Talking to you (or other team members) - and even your customers - can help us understand how to best connect with your potential buyers.
Minds full, notes taken, and creative juices flowing, it's off to Step 4...
Step 4: Copywriting
This is where we do our thing ... blending our knowledge of your audience and what makes people tick with insights teased from data and research to craft copy that connects, convinces and converts.
By the time you see the first draft of copy, the work is 90-95% done. You absolutely get the chance to request edits and corrections. By typically. they are minor.
Once you've signed off on the copy, it's time for Step 5...
Step 5: Launch
The copy goes to your funnel builder, website developer, or marketing admin - whoever is responsible for getting it out into the world.
If needed, we're happy to take a peek at the copy once it's up on your site or funnel, just to make sure the design matches our vision of how the copy should be treated.
As specialists in conversion copywriting, we understandably like to know how our copy converts! Open rates, click-thru rates, conversion rates - we love it all and appreciate when clients share these statistics with us.
The most successful marketers know that there's always something to test and improve. Let us know if you'd like ongoing support with conversion rate optimization.
Where Do We Start?
Book a complimentary, no-obligation discovery session to discuss your project and explore your copywriting needs.
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