You're Ready to Host Your Own Event ...
But How Do You
Fill the Seats?
The Seminar Success Incubator is a 90-day private coaching experience
that helps experts avoid common pitfalls, prioritize the right actions, and build a smart, long-term event marketing strategy — without guessing.
You already know you want to do an event. You have expertise to share, a bigger vision for your work, and a sense that events could be a powerful way to reach more people and grow your business.
What stops most experts (including, perhaps, you) isn’t commitment. It's marketing.
How do you find your ideal clients? Fill the seats? And minimize your risk?
Especially when you don't know what you don't know.
Sound Like You?
You might find yourself:
- Planning your first seminar, workshop, or webinar
- Restarting events after years away
- Researching formats, platforms, pricing, and promotion—and feeling overwhelmed
- Unsure which type of event makes sense for your business
- Worried about low attendance, poor conversions, or wasted effort
- Afraid of doing it “wrong” and having it flop publicly
The truth is, it’s very easy to make marketing decisions that feel reasonable in the moment ... but quietly limit attendance, impact, or long-term growth.
That's where coaching makes the difference.
I can help.
Hi, I'm Jenny Hamby ... seminar marketing coach, veteran direct-response copywriter, ClickFunnels Gold-Certified Funnel Builder, and success trainer.
I've been helping experts promote seminars, workshops, virtual events, courses, and other information products for more than 25 years.
Now I'd love to help you...
In the Seminar Success Incubator, I help you:
Give Me 90 Days ... and I'll Give You Clarity, Confidence, and a Strategic Plan to Move Forward
The Seminar Success Incubator is a 90-day, coaching program designed to help speakers, coaches, consultants, authors, and other experts create clarity, build smart systems, and confidently run seminars that support long-term growth — without hype, pressure, or unnecessary risk. I'll help you:
- See risks before they become problems
- Understand what actually drives attendance and engagement
- Prioritize the right actions instead of trying everything
- Build an event strategy that supports your bigger vision—not just this one event
How It Works
We start with clarity around who you serve, the transformation you deliver, and your vision of success —because effective seminar marketing depends on a solid foundation.
From there, we adapt to where you're starting, focusing on the areas that will make the biggest difference for your business right now. The structure stays consistent, but the emphasis shifts based on your experience, resources, and timeline—so you’re never rushed or pushed into a one-size-fits-all approach.
Phase 1
(Weeks 1-3)
In this phase, we eliminate confusion and give you a clear, strategic footing so everything you do next
makes sense.
You'll Get...
- Clarity on who you’re really trying to reach. So you stop marketing to “everyone,” and your message finally resonates with the right people.
- Confidence in your offers and where seminars fit in your business. So your event supports your long-term goals instead of feeling like a risky one-off experiment.
- A clear customer journey that shows what happens before, during, and after your seminar. So you’re not guessing how interest turns into registrations, conversations, or clients.
- A messaging map you can reuse everywhere. So you can quickly describe the transformation you offer, core themes to use in your messaging, and multiple promotional angles ... so writing emails, pages, and posts becomes easier and more consistent.
- A visual funnel map that shows how everything connects. So you understand the difference between awareness activities and conversion activities—and where to focus your energy.
- Clarity on what to track (and what to ignore). So you’re not drowning in numbers or chasing metrics that don’t actually matter.
Phase 2
(Weeks 4-10)
Once the foundation is clear, we apply it directly to your seminar so you can promote with confidence instead of stress.
You'll Get...
- A clearly positioned event offer that attracts the right audience. So you’re not relying on vague titles, discounts, or “hope marketing” to get registrations.
- A clear plan for building your list alongside your event promotion. So every promotion effort continues to pay off even if someone doesn’t register for this seminar.
- Guidance to build a simple, effective seminar funnel. So your registration page, confirmation, and follow-up work together instead of feeling disjointed.
- A clear plan for what to say before the event. Including reminder and nurture messaging that helps reduce no-shows and keeps people engaged.
- A follow-up strategy that doesn’t end when the event ends. So no-shows and attendees both have a clear next step—without awkward or pushy sales tactics.
- A realistic promotion plan you can actually follow. So you know where to focus your efforts week by week, instead of feeling pulled in ten directions.
Phase 3
(Weeks 11-12)
This phase is about making smart decisions — not forcing timelines.
Whether your event has already happened or is still ahead, we’ll use this phase to:
- Clarify what you should do after an event
- Identify the highest-leverage next steps for your business
- Refine your messaging and systems based on what you’ve learned
- Decide what to repeat, improve, or pause
- Create a clear roadmap so your next event (or campaign) is easier and more effective
IMPORTANT:
Your engagement with me does not end if your event hasn’t happened yet.
To support you fully, you’ll also receive...
BONUS:
Post-Event
Strategy Session
A 1-hour private consultation you can schedule after you’ve run your first event — whenever that happens within the next year — to review results, lessons learned, and next steps.
Outcome: You leave with clarity, confidence, and momentum — not pressure or unfinished business.
How Coaching Is Delivered
Your Program Includes...
Here's what you'll receive when you enroll in the Seminar Success Incubator private coaching program.
- 8–10 private coaching sessions (45–60 minutes each)
- Action assignments between sessions
- Review of selected materials (pages, emails, plans)
- Strategic feedback and prioritization
- Email/Voxer support between calls
1:1 Coaching Focus...
Core concepts are delivered via short video trainings so our live 1:1 sessions can focus on:
- Applying what you’ve learned
- Making decisions
- Removing blocks
- Building success habits
- Staying accountable
Who This Is For...
The program is right if you:
- Value clarity, structure, and thoughtful execution over hacks
- Want guidance from an expert in strategy, copy, and funnels
- Have pieces of marketing in place, but no cohesive system
- Feel unsure where to focus your marketing time and energy
- Understand that event marketing is a learning process
- Want to host a seminar, workshop, or educational event (live or virtual)
Who This Is NOT For...
This program is not a fit if you:
- Expect guarantees around attendance or revenue
- Want tactics without understanding the strategy behind them
- Think ChatGPT has all the answers you need
- Aren’t willing to implement or make decisions
- Expect instant success, especially when you're starting from scratch
- Are looking for someone to “do it all for you” at a coaching price
WHAT SEMINAR LEADERS SAY ABOUT MY STRATEGIC ADVICE AND COACHING
"The ‘guru’ of seminar marketing"
"Jenny Hamby is the ‘guru’ of seminar marketing. She has been there and done it. I highly recommend her course, own my own copy of this excellent resource, and have used many of her ideas to help my clients created powerful promotional materials."
DAVID FREY
Marketing Best Practices, inc.
"...a wealth of ideas."
“What a wealth of ideas for promoting events Jenny shares during her seminars and public speaking. I think we will be able to double attendance at our conferences based on just 5 of the more than 100 gold nuggets she offered during her presentation. When it comes to writing compelling copy for seminars and conferences, I have never met someone with more knowledge on the subject.”
HENRY DEVRIES
"The Agency Owner Book Guy"
"...in your advice, I consistently see the best available"
“I have been reading your newsletters with great pleasure and interest for a couple of months now. Having worked in the past with the late, great Howard Shenson and Dottie Walters, I think I know a good thing when I see it and in your advice I consistently see the best available.”
PROFESSOR TOM LAMBERT
FRSA, SoA
"...know more about how to market and make money from seminars than anyone else - period!"
“Jenny knows more about how to market and make money from seminars than anyone else – period! Listen to her, she’ll not only help you fill your room but also save you a fortune by making sure you avoid the traps that have cost so many seminar promoters a fortune.”
CHARLES MOYER
FAT MARGINS
"...average response rates of 10%"
“Jenny Hamby knows how to promote seminars! Her direct-response copy and multi-channel marketing have generated average response rates of 10% for IWOC’s seminars, adding several thousand much-needed dollars to our coffers. She has been invaluable in promoting IWOC events. I highly recommend her services.”
HARRY KARABEL
INDEPENDENT WRITERS OF CHICAGO
"I'm going to see increased registrations based on your ideas."
"I have 3 pages of notes from our call – dozens of very specific suggestions that pointed to exactly what I'm doing in my marketing. I'm promoting 8 seminars this year, and I'm confident that I'm going to see increased registrations based on your ideas. This time was very well spent."
JEREMIAH DESMARAIS
NOVAX UNIVERSITY
ABOUT YOUR COACH...
Jenny Hamby of SeminarMarketingPr.com and Seminar Success Center
I’ve been helping experts turn their knowledge into successful seminars, workshops, virtual events, and information products since 1995.
My background is in direct-response marketing, which means I focus on what actually drives response, attendance, and conversion. Over the years, I’ve worked behind the scenes on event and information-product marketing for speakers, trainers, consultants, authors, and thought leaders across industries, and I’ve seen firsthand how small decisions early on can compound results — or quietly undermine them.
I’ve had the opportunity to work with and support marketing efforts for well-known experts including Jack Canfield, Mark Victor Hansen, Lisa Nichols, John Assaraf, Mary Morrissey, Alex Mandossian, Allison Maslan, and T. Harv Eker, and organizations such as The Shift Network and Peak Potentials. I spent several years writing and supporting marketing for Jack Canfield’s programs, and his work continues to strongly influence how I think about transformation, structure, and results.
I hold a degree in journalism and political science from the University of Wisconsin–Madison, am a graduate of the Guerrilla Marketing Coach Certification Program, and am a Certified Trainer in the Canfield Methodology and The Success Principles. I’m also a ClickFunnels Gold-Certified Funnel Builder, with deep experience designing conversion-focused event and coaching funnels.
Today, one expression of my work is event marketing—helping you design and promote events that connect you with the people you’re meant to serve. But the deeper work is about impact, alignment, and evolution.
I believe marketing is one of the ways we’re shaped—an arena where clarity is forged, confidence is built, and purpose meets action. By helping you connect with the people you’re meant to serve, and by applying principles that support personal growth alongside strategy, this work becomes not just about building an event—but about stepping into what’s next.
HERE'S EVERYTHING YOU GET WHEN YOU ENROLL TODAY.
Insane value for a fraction of the normal price.
Strategic Decision
Video Training
VALUE: $1200
Short, on-demand lessons that clarify the key decisions successful events require —so you’re prepared, focused, and not learning everything the hard way.
Private Coaching
8-10 Sessions (90 Days)
VALUE: $4500
Dedicated 1:1 sessions where we make real decisions together about your event strategy, messaging, and next steps—with guidance, perspective, and encouragement.
Marketing Materials Review
VALUE: $1500
Targeted review of select marketing assets to strengthen clarity, alignment, and effectiveness before you put them in front of your audience.
Strategic Decision
Video Training
VALUE: $1200
Short, on-demand lessons that clarify the key decisions successful events require —so you’re prepared, focused, and not learning everything the hard way.
Private Coaching
8-10 Sessions (90 Days)
VALUE: $4500
Dedicated 1:1 sessions where we make real decisions together about your event strategy, messaging, and next steps—with guidance, perspective, and encouragement.
Marketing Materials Review
VALUE: $1500
Targeted review of select marketing assets to strengthen clarity, alignment, and effectiveness before you put them in front of your audience.
Strategic Feedback & Prioritization
VALUE: $2,000
Ongoing input on your strategy and messaging—plus help deciding what to focus on now, what can wait, and what to ignore.
Action Assignments For Continual Progress
VALUE: $900
Every session ends with focused next steps, giving you clarity on exactly where to direct your time and energy next.
Success Habit Coaching
VALUE: $1200
Coaching to reinforce habits and mindsets that support consistent action, follow-through, and confidence around marketing and visibility.
Strategic Feedback & Prioritization
VALUE: $2,000
Ongoing input on your strategy and messaging—plus help deciding what to focus on now, what can wait, and what to ignore.
Action Assignments For Continual Progress
VALUE: $900
Every session ends with focused next steps, giving you clarity on exactly where to direct your time and energy next.
Success Habit Coaching
VALUE: $1200
Coaching to reinforce habits and mindsets that support consistent action, follow-through, and confidence around marketing and visibility.
Accountability & Momentum
VALUE: $1500
Regular time on the calendar creates natural accountability — so you stop procrastinating and start DOING.
Email & Voxer Support
Between Sessions
VALUE: $1200
Access for questions and quick course corrections between sessions, so momentum doesn’t stall between calls.
Marketing Templates & Checklists
VALUE: $1200
Simple, practical tools that help you plan, track, and adjust as you go—so progress feels clear, easy, and manageable.
Accountability & Momentum
VALUE: $1500
Regular time on the calendar creates natural accountability — so you stop procrastinating and start DOING.
Email & Voxer Support
Between Sessions
VALUE: $1200
Access for questions and quick course corrections between sessions, so momentum doesn’t stall between calls.
Marketing Templates & Checklists
VALUE: $1200
Simple, practical tools that help you plan, track, and adjust as you go—so progress feels clear, easy, and manageable.
That's a total value of $15,200.
YOUR INVESTMENT
3 payments of $1,350
or pay in full for $3,997
THE VALUE OF SUPPORT, GUIDANCE AND MOMENTUM
If you were to recreate this level of support on your own —
strategy, decision-making, feedback, accountability, and habit support —
you’d likely need to piece together multiple courses, consultants, and advisors,
then spend months figuring out how it all fits together.
More importantly, you’d still be making critical decisions alone.
Inside the Seminar Success Incubator, you’re not just getting information.
You’re getting experienced judgment, focused guidance, and momentum over 90 days.
You’re making decisions with support, avoiding costly missteps, and staying in motion
instead of circling back to fix preventable issues later.
The real value isn’t just what gets created.
It’s how much faster and more confidently you move forward.
TO PUT THIS IN PERSPECTIVE...
- Hiring someone to do this for you would easily cost five figures—and you’d still need to oversee decisions
- Taking multiple courses might cost less upfront, but more in time, delays, and second-guessing.
- Figuring it out alone often costs the most — in lost momentum, missed opportunities, and avoidable mistakes.
This program is designed to be the most efficient path forward:
guided, focused, and supportive — without unnecessary complexity.
YOU DON'T NEED TO HAVE EVERYTHING FIGURED OUT TO BEGIN.
YOU JUST NEED TO BE CLEAR THAT YOU DON'T WANT TO DO THIS ALONE.
If you’re ready to move forward thoughtfully — but without stalling — this is the right next step.
The structure is here. The support is here. And the work unfolds one clear decision at a time.
Strategic Decision Training (On-Demand Videos)
Short, focused video lessons that walk you through the core decisions every successful event requires—so you’re not guessing, overbuilding, or learning everything the hard way. These lessons give you the context you need to make smart choices quickly, so our coaching time stays strategic, not instructional.
$2,000
VALUE
Private Coaching Sessions (8-10 Over 90 Days)
This is where momentum is created. In these private sessions, we make real decisions—about your event strategy, messaging, promotion, and next steps—with experienced guidance, honest feedback, and steady encouragement. You’re not just “learning”; you’re moving forward with confidence.
$4500
VALUE
Review of Selected Marketing Materials
When it matters, you’ll have an experienced set of eyes on your work. I’ll review key materials—such as messaging, registration pages, emails, or offers—and help you strengthen clarity, alignment, and conversion before they go out into the world.
$1500
VALUE
Strategic Feedback & Prioritization
One of the biggest challenges in marketing is knowing what to focus on. You’ll receive ongoing strategic input on your overall plan, messaging, and promotion ideas—plus help prioritizing the actions that will actually move the needle, so you don’t waste time or energy on low-impact tactics.
$2000
VALUE
Email & Voxer Support Between Sessions
You don’t have to stay stuck until the next call. Between sessions, you’ll have access for questions, clarifications, and quick course corrections—so decisions don’t stall and small issues don’t turn into big delays.
$1200
VALUE
Clear Action Assignments After Every Session
Every coaching session ends with clear, focused next steps. You’ll always know where to direct your energy next—what to work on, what to pause, and what to ignore—so progress continues between calls.
$900
VALUE
Success Habit Coaching
Using a proven framework, we’ll reinforce habits and mindsets that support consistent action, follow-through, and confidence—especially around marketing and visibility—so you’re not just building an event, but strengthening how you show up as a business owner.
$1000
VALUE
Built-In Accountability & Momentum
Sometimes the most powerful motivator is having dedicated time on the calendar. Regular coaching sessions create natural accountability, helping you move from thinking and planning into real execution—without pressure, guilt, or overwhelm.
$1500
VALUE
Marketing Templates & Checklists
Practical tools that make it easier to stay organized, track progress, implement your marketing, and move forward confidently — without wondering what you’ve missed or whether you’re on the right track.
$750
VALUE
Select the Investment Plan You Prefer
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